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This web site has the following in the web page, "People and Businesses in Kendal Make use of the convenient road map listed below to search for businesses and people available within the Kendal town and region." We noticed that the web site also stated " Find Local Businesses and Facilities in Kendal Cumbria." It also said " The actively provided Google information are available on this page for hotels and related businesses for the area of Kendal. Other places that you could find databases of Kendal People will be Scoot, Yell and Business Index. The Historical Past of Kendal From the first until the 4th cent." The header had Kendal as the highest ranking optimized keyword. It is followed by people, Lake District, and Cumbria which isn't as ranked as highly as Kendal. The next words kendalpeople.co.uk uses is local businesses. was included and might not be understood by web crawlers.